Event Indonesia
Services
App Design
Platform
IOS / Android
Tools
Figma
🤔 The Problem
Event Id was designed to solve the growing complexity in event ticketing and management. Event organizers face major challenges in distributing tickets efficiently, tracking attendee data, and generating post-event reports. Key problems include:
- Event organizers struggle to manage and distribute tickets across multiple channels simultaneously.
- Lack of centralized ticketing systems leads to data inconsistencies and fraud risks.
- Organizers have difficulty monitoring real-time ticket sales and attendee check-ins.
- Post-event reporting and analytics are time-consuming and often inaccurate.
- Limited tools for small to mid-scale event organizers to manage the full lifecycle of an event.
🧑💼 The User & Audience
Event Id is designed for two primary user groups: Event Organizers (EO) who need a powerful yet easy-to-use ticketing dashboard, and Attendees who want a seamless ticket purchasing and event entry experience. The platform targets local and national event organizers in Indonesia — from concert promoters to corporate event teams — who require a reliable, feature-rich Ticketing Management Service (TMS).
🤝 Scope & Constraints
The design scope covers the full mobile app experience for both IOS and Android platforms. The design process followed a structured UX workflow — from research and wireframing to high-fidelity mockups and interactive prototyping — with Figma as the primary design tool throughout all stages.
🧩 Design System
Wireframe
The wireframing phase focused on defining the core user flows: ticket browsing, purchasing, and organizer dashboard management. Layouts were created using Figma, ensuring that content hierarchy and navigation patterns were validated before moving to visual design.
Defining Colors and Design Elements
The Event Id color palette uses a dark-dominant theme #050519 with vibrant accent colors — Primary (blue), Secondary (light blue), Success (green), Alert (orange), and Failure (red) — to create clear visual hierarchy for ticketing states and CTAs. All design elements are documented in Figma.
Mockup
High-fidelity mockups were created covering the full app: Home, Search (Cari), Transaction (Transaksi), and Profile screens. The design supports both light and dark themes and was built with a comprehensive IOS and Android design system in Figma.
Prototype
An interactive prototype was built in Figma covering key user journeys including ticket discovery, purchase flow, and organizer event management. The prototype was used for usability testing and stakeholder presentations.
🏆 Result
The Event Id design system — covering IOS and Android — was successfully completed with a full component library, icon set (Matrial Icons), and interactive prototype. The result is a scalable, dark-themed ticketing app design that supports the full event lifecycle from ticket sales to post-event analytics.